Our Company

ABN 85 169 328 223
Trading as “The Natural Floorcovering Centre”

Since 1968 we have searched the world – from India to Africa, from Vietnam through China and along the Silk Road to Europe and even South America – to source Australia’s largest range of woven natural floor coverings. We offer an incredible array of exciting, richly textured woven rugs and carpets that will look great in your home.

You have already walked on our products on the floors of discriminating restaurants, showrooms, boardrooms, living rooms and bedrooms from coast to coast.  You may even have seen our products in the surgeries of leading allergists who choose our products for their high tannin and anti-static properties which dust mites simply do not like.

Visit us at our gallery locations in Paddington, Mosman and Marrickville

Company Profile

We started our business selling seagrass matting back in 1968. The Seagrass Trading Company boasted a unique and unparalleled range of braided mattings made from many different types of grass. By the early 1970s, we had branched out into floor coverings made from coir fibre and, in 1976, we imported our first-floor coverings made from pure sisal before moving on to sisal with wool, pure wool, cotton and even paper!

Back then the big news was a rich weave in virgin pure white sisal called Bardot in honour of Brigitte, who had used it on her bedroom floor.

Times and tastes may have changed but the same highly skilled weaver continues to be our major European supplier to this day.

Our Commitment

Furnishing a home or fitting out an office can be confusing and not a little stressful. Floor coverings usually come towards the end of the process when you are drained of ideas so please allow our experienced staff to provide friendly, supportive advice and service to take you through all aspects of the floorcoverings process from selection to installation and maintenance.

We pride ourselves on top flight customer service and a professional approach to the business we pioneered.

  • 1968
    We started our business selling seagrass matting
  • 1972
    We expanded our range to include coir floor coverings
  • 1976
    We branched out into sisal floor coverings
  • 1990
    Sisal and wool combinations came to market

  • 2004
    The Natural Flooring Centre opens in Mosman, NSW
  • 2014
    John McGhee taking over the reins and starting on a phase of organic expansion.
  • 2016
    The Natural Flooring Centre opens in Paddington, NSW